Business & Marketing for Image Professionals 3-day Course

This is your fast track to setting up and developing your own successful business

The Aston+Hayes Business Development and Marketing Course is an intensive three days designed to give you all the crucial information you need to set up your business, define areas of development, and establish the best way to market your business and build a strong client base.

As well as those launching a new Image career, it offers real benefits to established Consultants. The course has been developed to help save time and money by mapping out proven action plans to support and build your business at every stage.

As well as the legal requirements in setting up in business, pricing structures, costs and creating a business plan; the course gives you tailored and individual advice on how to find your customers, target your business, and promote yourself as a serious market player.

The training is delivered by qualified business professionals with years of experience who are also trained Image Consultants. This offers you a vital combination of first-hand business knowledge, marketing expertise and an understanding of the Image sector.

The course comprises presentations, interactive tutorials, and practical exercises, plus a training manual with templates, exercises and examples.


Day 1 - Getting your business started

  • Your business identity
  • Working from home
  • Costs and pricing structures
  • Invoicing and terms
  • Tax, insurance and record keeping
  • Essential business print materials
  • Creating a business plan
 Day 2 - Developing your business
  • Your strengths and weaknesses
  • Your unique business proposition
  • Your business name and brand
  • Managing and balancing your time
  • Identifying your business features and benefits
  • Establishing the right client base for you
  • How to find and attract clients


Day 3 - Marketing for success

  • What works and what doesn’t
  • Promotional print materials
  • Internet presence and activity
  • PR and using the media
  • Networking and events
  • Talk and presentations
  • Your individual action plan


Course times
10.30am – 5.00pm
with a lunch break of one hour.

The Course fee includes
Full training manual
Light refreshments
On-going support

Certificate of Training

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