The challenge for any business is to ensure that people will discover the product or service such as yours over other competitors. Thus, getting more organic traffic is pivotal, but still, it is not about absurd search engine optimization (SEO) and expensive pay-per-click advertising. There are lots that you can do to increase organic traffic at no charge except your period. How? Read on below.
Optimize Your Search Engines for the Readers
First of all, write down your buyer personas at the beginning to understand who you are targeting with your content. By creating quality, educational content that targets your ideal buyers, you will increase your search engine optimization. It means tapping into the main issues of your personas and the keywords they use in search queries. Optimizing for search engines alone is useless; all you’ll have is keyword-riddled nonsense. Please your buyer personas, and you’ll automatically please the search engines.
Leap into the Blogosphere
Blogosphere is a place of reciprocity. Read, comment, and link to other people’s sites and web pages, especially those in your area of expertise, and they will read a word, and link to yours, bringing in more leads. A great way to make your voice heard is to invest time in answering other people’s questions on Quora and offer honest, concrete, and valuable knowledge for the specific area in which you are a professional.
Use Long-Tail Keywords
Don’t limit yourself to essential phrases that are well known in your market. Use keywords that are more specific to your product or service. Over time, Google and other search engines will recognize that your website is a target for that particular topic, which in turn will boost your content in search rankings and help your ideal customers find you. This website post, for example, is geared toward those who want specific learnings about increasing traffic. We are not targeting all SEO-related keywords.
Prioritize Incoming Links
Google prioritizes websites that have a large number of inbound links, especially from other reputable sites. Invite customers, friends, family, partners, associates, vendors, industry insiders, and valued fellow bloggers to link to your site. The more incoming links you have, the higher your site will rank because it becomes more authoritative in the eyes. But beware: some links can hurt your search engine optimization because some can trick Google with links from low-reputation sites.